This is really old now, but i got a Music Week Award nomination for it for ‘Best Digital Tool’ for artist promotion. You see loads of these ‘Tweet to win this’, ‘tweet to watch that’ and ‘tweet to download’, bla bla! In fact we built a whole app source framework around it; but it was over 18 months ago now (Dec 09′) which we put this together, and you didn’t see a lot of these around.

For the last album ‘Heligoland’, Massive Attack had some great video content which couldn’t be broadcast on YouTube (remember the porn star video? It had boobs in it…), we we had to deliver the content to audience in a different way. Massive Attack have always been about putting value around content, especially something creative like the videos; so we decided we wanted to create a Twitter experience to distribute it rather than just chuck it on the website.

Ultimate it materialised in to this social environment where users could tweet about the video when they logged in, then write fresh ones about the videos while they were watching.

It all looks very simple now, but it was my first app i project managed; and one which i was really proud to get an award nomination for. (Soundcloud won, which i am totally cool about!)