This one was fun! We made a Facebook app for Street Fighter (Capcom) to index and visualise hashtag performance of #teamtekken and #teamstreetfighter over 10 one week ’rounds’. We used @anywhere to drive the in-app tweet functionality, with the whole app being localised to 6 languages. (View app)
The characters in the app change expression as each hashtag performs differently. As they start to win, there’s more victorious representations; as they lose they become ‘beaten’.
The ‘Wallpapers’ section displays the overall leaderboard and allows users supporting the winning team to download exclusive wallpapers.
The ‘Registration’ option allows users to register for an in-game title. Note the Facebook registration plugin, the first time we’ve used one in-app to administer a promotion. Half of the fields are pre populated from Facebook information, halving the amount of info a user has to put in, all without permissions.
Tweet display showing recent tweets within infinity scroll. Note @anywhere integration with hover cards to preview user details.




















